Stop Building the Road. Start Driving Your Innovation.
In today's fast-paced tech landscape, the distance between a groundbreaking idea and a successful business is paved with complex infrastructure, soaring cloud costs, and frustrating bottlenecks. We believe that companies should be free to focus on what they do best: innovating and driving their business forward. At 2RBC-AI, we handle the road, so you can enjoy the ride.
For too many companies, the promise of the cloud has become a double-edged sword. Instead of accelerating growth, it often introduces a new set of challenges:
Budgets are stretched thin by ever-increasing cloud computing bills, with hidden costs and inefficiencies draining resources that could be invested in research and development.
Development teams, the engines of innovation, are often bogged down by the complexities of infrastructure management, wrestling with tools and configurations instead of writing code and building features.
A lack of expertise in software and cloud architecture leads to systems that are difficult to scale, maintain, and adapt. This "technical debt" silently sabotages a company's ability to respond to market changes.
The result? Precious time and money are wasted, not on creating the future, but on managing the present. Innovation grinds to a halt.
Our story begins with our founder, Joseph Keinan. With over 15 years of experience in the high-tech industry, Joseph witnessed a recurring and disheartening pattern: promising companies stumbling, and even failing, not because of a lack of vision, but because of the immense friction caused by their infrastructure.
He saw brilliant teams, with the potential to change the world, instead spending a disproportionate amount of their budget and energy on cloud and DevOps. The focus had shifted from the business to the backend, from innovation to infrastructure.
Driven to understand this pain on a deeper level, Joseph began a series of conversations with everyone from CTOs to team leads. He asked a simple question: "What would make your day different? What would help you deliver on time and be more productive?"
Take the cloud off our shoulders and give us good visibility on things.
The answer was resoundingly clear across the industry.
This shared frustration became Joseph's personal project. He set out to build a solution that would liberate companies from the shackles of infrastructure management. What started as a dedicated project quickly evolved into a company with a powerful mission: to provide a seamless solution that empowers businesses to focus on their innovation, not their infrastructure.
2RBC-AI was born from this vision. We are a team of experts dedicated to abstracting away the complexities of the cloud, providing the visibility and stability that companies need to thrive.
Our mission is to empower the next generation of innovators by providing intelligent, seamless, and cost-effective cloud solutions. We believe that by removing the burdens of infrastructure, we can unlock the full potential of our clients, allowing them to build, create, and succeed at the speed of their ideas.